F&F Back To School

TVC, Print, OOH, Instore

Campaign promoting the F&F Back to School range. The brief was pretty standard but we had to use testimonials. We decided to bring a bit of Hollywood to the classroom by promoting a fake movie. We brought the quality of the kids' clothing and the testimonials to life in an interesting and relevant way that both kids and parents loved, achieving 2.1 million views on YouTube within the first 3 weeks. Agency: WARL