Hello,
I’m Ben, a creative director and copywriter with a truly integrated background and a passion for big, simple ideas that change behaviour. I bring insightful, clear thinking to the table.
In another life, I was an account man at some of the top agencies in London. So you could say I’m a creative with added value; a creative who is organised, diligent and comfortable in front of clients. And because I’ve worked on the other side, I’m now generously enthusiastic.
While a ‘suit’ at AMV I wrote my first ad – an award-winning poster for The Economist magazine – and suddenly the idea of getting paid to follow my creative passion was an idea too big to ignore.
Since swapping my PC for a Mac 14 years ago, I have worked above, below and through every line going, more recently with retailer brands and brands in retail.
As a Creative Director at VCCP, as well as running the 30- strong creative department for a couple of years with my then partner, I’ve helped turn Canon into a storytelling brand, created a world-first for O2, won an energy drink pitch, got my hands dirty (literally) in the world of Shell lubricants and championed the virtues of sitting together for Harveys.
I believe in producing work that is difficult to ignore and impossible to forget. Everything we create must inspire action. Anything else is pointless.
If you like what you see, get in touch.
![Ben-Mears.png](https://static.wixstatic.com/media/a51e94_eec9f152163442b9bb0ecedc68920b2f~mv2.png/v1/fill/w_337,h_337,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Ben-Mears.png)